Press Release

Classmates Online Appoints Michael J. Smith President and Chief Executive Officer

Former Lands' End and Nordstrom.com Executive Brings More Than 19 Years of Consumer Business Experience

RENTON, WA - Jan 15, 2003 - Classmates Online, Inc., an online community connecting friends, family, military and work colleagues, today appointed Michael Smith as president and chief executive officer. Smith has served as Classmates' interim CEO for the past three months.

Smith brings over 19 years of experience to Classmates including launching and managing consumer brands, increasing sales and profits, direct marketing and product development.

Smith has successfully launched and managed other leading consumer brands and their online operations. Prior to Classmates, Smith was president of Nordstrom.com, which he led from an approximate million loss to quarterly profit in less than 12 months. Previously, Smith served as president and chief executive officer of Lands' End Inc., the leading specialty apparel catalog in the United States, where he helped grow the company to over .4 billion in revenue and launched Landsend.com, the first major apparel Website.

"Serving as interim CEO over the last several months has given me an in-depth understanding of Classmates' business and growth opportunities," said Mike Smith, Classmates' president and chief executive officer. "With more than 33 million members, Classmates is the clear leader in reconnecting people online. Moving forward, we plan to offer even more services to our rapidly growing member base."

"At this stage in the Company's development, it was critical to find a candidate with experience driving online consumer brands," said Randy Conrads, Classmates' founder and chairman of the board. "Mike's background clearly met this criteria and we view his appointment as an important next step in increasing member registrations and renewals, and extending our market leadership position."

Smith is currently a board member at REI, and is a member of the University of Wisconsin Business School Advisory Board.



About Classmates Online, Inc.

Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online social networking. The company operates Classmates.com (www.classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klassträffen Sweden AB (www.stayfriends.se), and in Germany, through StayFriends GmbH (www.stayfriends.de). Classmates Online is a wholly owned subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online and its Internet subscription services, please visit www.untd.com.

Press Contacts:

John Uppendahl,
Vice President of Public Relations & Community Affairs
john.uppendahl@classmates.com, 425.917.4933

Joanne Petitto,
Senior Public Relations & Community Affairs Manager
joanne.petitto@classmates.com, 425.917.4927

Online pressroom: www.classmates.com/cmo/about