Press Release

Classmates Appoints Michael J. Smith Interim CEO

Former Lands' End and Nordstrom.com executive to head Company

RENTON, WA - Sep 27, 2002 - Classmates Online, Inc., a personal networking service connecting friends, family, military and work colleagues, today appointed Mike Smith interim chief executive officer. Michael Schutzler, former president and chief executive officer of Classmates, resigned his position, however, he will remain involved with the company on a temporary consultative role.

Smith has successfully launched and managed several leading consumer brands. Prior to Classmates, Smith was president of Nordstrom.com, a subsidiary of specialty fashion retailer Nordstrom, Inc. He led Nordstrom.com from an approximate $30 million loss to quarterly profit in less than 12 months.

Smith previously served as president and chief executive officer of Lands' End Inc., the leading specialty apparel catalog in the United States, where he helped grow the company to over $1.4 billion in revenue and launched Landsend.com, the first major apparel Website. During his 15-year tenure, Smith served key roles in several areas of the company including product development, marketing, merchandising research and circulation.

Smith is currently a board member at REI, and is a member of the University of Wisconsin Business School Advisory Board. He will officially join the company as interim chief executive officer on September 30, 2002.

"Classmates' rapid growth over the last several years and its top ranking among subscription Websites is testament to the value of the company's service," said Mike Smith, interim chief executive officer. "Having reached and maintained profitability, Classmates is poised for continued success and I look forward to driving the next phase of its development."

Michael Schutzler joined Classmates in September 2000, when the Company had 7 million members. He leaves after building a member base of over 31 million and making Classmates one of the most recognized properties on the Web. Under Schutzler's guidance, the company has been profitable since October 2001.


About Classmates Online, Inc.

Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online social networking. The company operates Classmates.com (www.classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klassträffen Sweden AB (www.stayfriends.se), and in Germany, through StayFriends GmbH (www.stayfriends.de). Classmates Online is a wholly owned subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online and its Internet subscription services, please visit www.untd.com.

Press Contacts:

John Uppendahl,
Vice President of Public Relations & Community Affairs
john.uppendahl@classmates.com, 425.917.4933

Joanne Petitto,
Senior Public Relations & Community Affairs Manager
joanne.petitto@classmates.com, 425.917.4927

Online pressroom: www.classmates.com/cmo/about