Press Release

Classmates.com Named Service Provider of the Year by WSA

One of America's Largest Technology Trade Associations Celebrates 20th Anniversary and 9th Annual Industry Achievement Awards

RENTON, WA - Mar 3, 2004 - Classmates.com, a leading online community that connects more than 38 million members with friends, family, military and work colleagues, was named Service Provider of the Year by the WSA at the 2004 Industry Achievement Awards at The Westin in Seattle. More than 1,000 business and community leaders attended the prestigious awards event that recognized companies and government entities for demonstrating innovation and excellence in technology.

"During the past 20 years the WSA has helped Washington's technology industry grow and make a global difference in the quality of people's lives," said Washington Governor Gary Locke. "Washington has always been a leader in innovation, and I commend pioneering companies like Washington-based Classmates.com, a leader in community-based networking, for providing an invaluable service that reconnects people with friends, family and colleagues."

"Classmates.com's use of technology to provide exemplary customer service to its 38 million members has earned the company the Service Provider of the Year award," said Kathleen Wilcox, CEO of WSA. "Classmates.com has even enabled birth parents and children to be reunited, lost loves to be found and old friendships to be renewed, as well as thousands of reunions every year."

"Being honored by the WSA as Service Provider of the Year in 2004 and Consumer Product of the Year in 2003 has affirmed Classmates.com's commitment to help members reconnect with other people meaningful parts of their lives," said Michael Smith, CEO of Classmates Online, Inc.

WSA Industry Achievement Awards judges included technology executives, academic and government technology experts. Classmates.com was selected as Service Provider of the Year from a large field of award applicants and finalists including Microsoft Office Live Meeting and Who's Calling, Inc.

About the WSA

Founded in 1984, with over 1,100 members representing a range of software, Internet and technology companies, the WSA (formerly the Washington Software Alliance) is a statewide trade association focused on helping Washington state technology companies succeed. The WSA is a catalyst for setting new industry directions, sharing expertise, delivering key business services, and leading the advocacy of issues necessary to keep Washington a leader in the digital economy. For more information, including the benefits of membership in the WSA, visit www.wsa.org.


About Classmates Online, Inc.

Classmates Online, Inc., founded in 1995 and based in Renton, WA, is a leader in online social networking. The company operates Classmates.com (www.classmates.com), connecting millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Its Classmates International subsidiary also operates leading community-based networking sites in Sweden, through Klassträffen Sweden AB (www.stayfriends.se), and in Germany, through StayFriends GmbH (www.stayfriends.de). Classmates Online is a wholly owned subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online and its Internet subscription services, please visit www.untd.com.

Press Contacts:

John Uppendahl,
Vice President of Public Relations & Community Affairs
john.uppendahl@classmates.com, 425.917.4933

Joanne Petitto,
Senior Public Relations & Community Affairs Manager
joanne.petitto@classmates.com, 425.917.4927

Online pressroom: www.classmates.com/cmo/about