Bob Greenwood:
CLASS OF 1971
Burlington Central High SchoolClass of 1971
Burlington, ON
Bob's Story
Bob Greenwood AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry utilizing the Internet environment. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada in Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in Colleyville Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation. The Automotive Management Institute Accredited Automotive Manager designation is the first business management accreditation exclusively for the automotive service professional. To date, AMI various programs have attracted more than 160,000 enrolments throughout North America.
Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario created some of the most productive and financially successful entrepreneurs within the Independent sector in Canada today.
Bob is one of 150 world-wide AMI approved instructors. He has created Business Management development courses for automotive shop employers/managers, which are recognized as being the most comprehensive, industry specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future.
Bob writes semi-monthly Business Management articles for CARS Business Magazine and monthly articles for Jobber News Magazine, the most widely read automotive journals by industry business owners within Canada> He is continuously educating and updating the aftermarket sector on Business Management issues to secure long term client loyalty and sustained business profitability. He also writes Business articles for Auto & Truck Atlantic Magazine in Atlantic Canada, articles for ASA Magazine (Automotive Service Association Colleyville, Texas) and the USA Truck Service Experts News Letter Heavy Duty Division as well as monthly articles for Motor Age Magazine in the United States.
Bob is a past member of the Board of Directors for AIA Canada and a current member of the Automotive Service ...Expand for more
Association (ASA) the USA. Bob was a contributing volunteer member on the AutoCare Association Education Committee finishing his term in Sept 2016. The Education Committee strives to enhance the business potential and competitive advantage of AAIA members through its support of aftermarket education events and programs. It also oversees the growth and administration of scholarship funds that benefit students preparing for aftermarket careers. In this way, the committee helps to ensure a qualified future labor pool and promote business excellence in the automotive aftermarket.
Bob is a frequent key-note speaker at various industry, company, and association conventions throughout Canada and the United States. He brings a very unique insight from his personal experiences working with the Retail Service Provider sector, the wholesale Jobbers sector, the Warehouse Distribution sector, and Manufacturers within the aftermarket industry. Bob has been awarded a 0-1 Status VISA to the USA by the US Government and Homeland Security as offering a Specialty Skill to the Automotive Aftermarket industry.
On November 4th, 2003 during Automotive Industry Week in Las Vegas Nevada, in recognition of his contributions to the automotive aftermarket industry, Bob was the first, and is the only Canadian Business Management Consultant to be presented the very prestigious Northwood University Automotive Aftermarket Management Education Award for 2003 by Dr. David E. Fry, President of the University. This award is presented to individuals in the automotive aftermarket field who have made noteworthy contributions to education, public or private, on any level, inside or outside the industry. Recipients are people of stature and the award is recognition of dedication over a number of years to the educational process and the field of Automotive Aftermarket. The award is unique in that it is the only education award of its kind in the industry.
On November 23rd, 2012, Bob was honored by the Governor-General of Canada and received the Queen Elizabeth II, Diamond Jubilee Medal. This medal honors significant contributions and achievements by Canadians. To be eligible for this honor, a person must have made a significant contribution to a particular province, territory, region, or community within Canada or an achievement abroad that brings credit to Canada. It is presented to automotive aftermarket industry professionals who have distinguished themselves as highly respected by community and industry leaders.
On May 4th, 2018 Bob was presented the “Training Provider of the Year” Award Mechanical Service Repair Segment by Jeff Peevy, President of the Automotive Management Institute. This award was presented for “Outstanding contributions to the Automotive Management Institute Next Generation programs.”
Bob offers personal business coaching and ongoing business development for Automotive and Heavy Duty shops focusing in on building NET income. His clients have won International Awards for business excellence.
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