Bonnie Fraser:
CLASS OF 1969
Portage Northern High SchoolClass of 1969
Portage, MI
Western Michigan UniversityClass of 1974
Kalamazoo, MI
North Middle SchoolClass of 1966
Portage, MI
Clinton Junior High SchoolClass of 1966
Columbus, OH
Portage North Junior High SchoolClass of 1966
Portage, MI
Bonnie's Story
"Bugo Bars Build Better Bods"
(The Story of Bugo Bars at PNHS)
Do you remember the Portage Northern high school snack bar downstairs where we'd go after lunch to buy candy?
Bob Nicol used to drive those poor sales people nuts by asking (with a serious face) if they had any Bugo bars. They replied that they'd never
heard of Bugo bars. Bob would look shocked and chide them for not knowing about them.
At first they thought he was nuts, but Bob kept asking day after day.
I found out about it because he enlisted me to ask for "Bugo Bars" too. At that point, I wasn't in on his joke, but when I saw the hangdog look on the salespeople's faces I asked them what was wrong. They told me they felt bad because they had been getting requests for "Bugo Bars" but couldn't find them in any of their catalogs. (Apparently I wasn't the only one Bob had conscripted!)
I thanked them for trying and went back out in the hall to find Bob Nicol doubled over with laughter. He was having great fun at their expense.
I asked him what was so funny and he told me he had made up the name "Bugo Bar" just to mess with them.
Then I got an idea.
I pretended to enjoy Bob's ruse and (laughing) said I was going back in there to give them a hard time. Bob watched me go in. He stayed outside
in the hall.
What I really did, was to make a plan with the salespeople to open the door for me before school.
That night, I bought a box of Clark bars and covered their wrappers with a wrapper of my own that said "Bugo Bars". They looked official.
The next morning I slipped into the snackbar before school and the salespeople put the "Bugo Bars" in the glass case, bottom row, down front.
Predictably, after luch Bob went...Expand for more
in to ask for "Bugo Bars". To his surprise the salespeople smiled and said, "We just got a shipment in!" and showed Bob the display case!! Bob's face went red and then he turned to see a bunch of us just outside the door giggling our heads off.
So funny! Eventually, Bob liked the counter joke too.
I thought that would be the end of it until Bob came to me a few days later. He said he had been telling the story and had generated some interest in Bugo bars amongst the Portage Northern population. He wanted to know my recipe. Boy, was he disappointed when I told him they were
really Clark bars underneath.
We brainstormed some more and came up with a plan to use my 7th grade HomeEc recipe and...really...make...Bugo Bars.
We enlisted help (like Terri Wolters) and made a quadruple batch. Poured them out on Mom's kitchen counter. Sliced them when they were cool. Handmade the wrappers (in those pre-computer days) and brought them to school. The principal said we could set up a few minutes early and sell them in the front hall when school got out.
We were sold out in 10 minutes!
We made another batch . . . this time 12X the original recipe!
To generate enough interest to sell them we put up signs all over school like "Me Go, You go, We all Go for Bugo!" . . . and "Bugo Bars Build Better Bods" . . . Do you remember?
Again, we sold out quickly and there was a demand for more. I don't remember if we sold them a third time or not. I think our interest waned
when we saw how much work and time was involved to prepare the product. It would be a much different venture today, wouldn't it?
In the last issue of the school newspaper Bob and I were named "Most Likely to Succeed in Business".
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