Christian Diaz:
CLASS OF 1973
Southwest Miami High SchoolClass of 1973
Miami, FL
Abilene Christian UniversityClass of 1981
Abilene, TX
Christian's Story
Christian Diaz has over 30 years of experience in the development and implementation of effective Marketing, Advertising, Promotion, and Production Strategies. He presently serves as President and Sr. Consultant of DIAZ & Associates, a Marketing Consulting firm specializing in the development and implementations of marketing strategies targeted at the US Hispanic Consumer and international Latin American markets.
Mr. Diaz prior position was as Co-Founder and Sr. Executive Vice President of Interkard International, a debit-cash-card company founded in November of 2002. He was part of the initial business development and strategic team behind the company's products, services and overall business strategy. His responsibility encompassed all marketing efforts of the company with key focus on international sales and business development.
Prior to Interkard, Chris served as Executive Vice President of XENO Development, Inc., a holding company comprised of Prodika Inc, POWERmedia Inc., and EyeQ Corp. As part of XENO's executive team, he also served as Marketing Director of Prodika and President of XENO de las Americas, a corporate division of XENO based in Puerto Rico servicing Latin America....Expand for more
Diaz joined XENO from AmeriPlan USA where he held the position of Director of Creative Services and Vice President of Marketing for the Eastern Division and National Hispanic Market.
Christian began his career in creative services, forming Source Four Creative Services in 1985 - a Marketing and Advertising Company. Through his work at SFCS, Diaz provided creative direction and full range of strategic marketing services to a number of Fortune 500 customers including American Airlines, Budget Rent-a-Car, JC Penney, EDS, and LTV. He has provided consulting and marketing strategy development services for such companies as AMWAY, EXCEL Communications, NSA Water Filters, Rexall, AmeriPlan USA, Lexxus International (NHT Global), Arbonne International and TraVerus Travel Network.
He is the recipient of various Addy Awards in Advertising and Marketing Campaigns. He has also served as Executive Producer of various films targeting the National Hispanic market for both President Reagan's and President Bush's election campaigns. Mr. Diaz served on Senator Orin Hatch's Senate Advisory Board on Hispanic Affairs (1998 - 2003). From 1990 to 1997 he served on the Hispanic Congressional Advisory Board.
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