Dominique Hurley:  

Workplace Dominique (Edelen) Hurley is Vice President, and General Manager of Cegedim Dendrite Relationship Marketing Operations. Prior to this she was VP of Marketing for Dendrite Marketing Solutions an international division of Dendrite International. A member of the Division executive team, Ms. Hurley joined Dendrite as part of the September ’05 acquisition of Optas, a leading provider of ASP-based relationship marketing software and services to the pharmaceutical industry. As Vice President for Marketing for Dendrite Marketing Solutions, Ms. Hurley is responsible for all brand and product strategy for Dendrite Marketing Solutions and leads a team responsible for the creation of new product offerings from the combined company assets and outside partnerships. Additionally she serves as a strategic lead in high-profile enterprise sales. Ms. Hurley joined Optas in 2003 as Vice President of Marketing and a member of the executive team. During her tenure with the company she repositioned the company’s product mix and marketing and sales strategy to enable rapid growth and attract investors. A key player in the company’s acquisition plan, Hurley actively recruited prospective buyers and served on the pitch team that led to the acquisition by Dendrite, a publicly-traded, global company. Dominique is an industry expert in direct-response marketing with 20 years of experience working with financial services, telecommunications, pharmaceutical, and retail companies. During her career, Hurley has held roles within client, agency, ...Expand for more