Ira Brody:  

Please excuse the formal bio... it was written by one of the interns in our PR department and I update it occasionally. Unfortunately, it is about "what I have accomplished" rather than who I am... if you want that information you will have to contact me directly through Facebook or other sources. Ira L. Brody is among those credited in establishing the concept of cause related marketing. After reading an article that he had written on the subject, Lee Iaccoca, CEO and Chairman of Chrysler Corporation, asked Mr. Brody to help develop the strategic plan for the Statue of Liberty Ellis Island campaign the kickoff to America's 200th Anniversary Celebration. It is here, that many say cause related marketing was born as literally thousands of companies of all sizes and shapes developed products and programs of which the profits would be shared with the Statue of Liberty Ellis Island Foundation. Mr. Brody also developed the strategic marketing and development plan that transformed the soon to be scraped aircraft carrier Intrepid into America's Sea, Air, and Space Museum. Through 1982-1984 he played an instrumental marketing and development role on Peter Uberoth's, Los Angeles Olympic planning team. The results changed and set the standards for all Olympics to come. Even in the face of tremendous adversity Mr. Brody continued to challenge existing mores and regulations deeply imbedded in the nonprofit and government communities. As a pioneer and calculated risk taker in patient advocacy and cause related marketing, he created and implemented ground-breaking programs that generated hundreds of millions of dollars for the nonprofit sector as well as the corporations they partnered with. This included the first nonprofit consumer publication that successfully challenged FDA regulations on accepting ethical drug advertising and the AMA's ethics on promoting physicians. In 1983, Brody created the national media campaign, "All physicians and drugs are not created equal. If you are not improving call us we can probably help" for the Epilepsy Institute. Traditionalists saw this as blasphemy. Today, these methodologies in health marketing are a matter of course. Another milestone in nonprofit marketing was Mr. Brody's creation of the Skin Cancer Foundation Seal of Approval. It was the first nonprofit health agency logo to appear on any consumer product as an endorsement of the products efficacy. The display of the logo on millions of containers and tubes of over-the-counter skin cancer preventative products brought immediate name recognition to the foundation. Organization integrity was not compromised because of stringent product requirements. The Skin Cancer Foundation Seal of Approval continues to generate millions of dollars from new / renewed licensing fees. In 1987, Mr. Brody was asked to become the first CEO of the music industry's T.J. Martell Foundation a position he would hold concurrently as Executive Vice President of SONY Entertainments new cause related marketing division and promotional division. The division worked with thousands of nonprofits instituting point of purchase partnerships and leveraging product donations predicated on reaching targeted markets. Brody's success was attributed to his ability to create easily implemented turnkey programs for the nonprofits. In 1992 BrodyKatz Marketing and Communications was born. As a representative of more than one hundred Fortune 1,000 corporations to the non profit sector, Mr. Brody once again changed the landscape of cause related marketing. Mr. Brody had begun to realize that his super event successes like The Easter L'eggs Hunt and Hands Across Amer...Expand for more