Jayson Sawyer:
CLASS OF 1978
Whetstone High SchoolClass of 1978
Columbus, OH
Jayson's Story
JAYSON D. SAWYER
Senior Strategic and Marketing Communications Professional with over 21 years experience in Advertising, Marketing Communications, Public Affairs (military and governmental), Public Relations (civilian), Strategic Communications, Corporate Communications, Domestic Media and Public Opinion Analysis, Project/Exhibition/Event/Conference Management, Information Technology, Mass Media, Organizational Success Metrics and Development, Strategic Planning, Military-Civilian Liaison, and Team Leadership.
* Active Top Secret Sensitive Compartmentalized Information (TS-SCI) U.S. Government Security Clearance information available upon request
Information Systems Technologist Aug 07 ÿ present
Northrop Grumman Information Technology, Inc. Fort Knox, KY
ÿ Client: Strategic Outreach Directorate (G-7), United States Army Accessions Command.
ÿ Immersed in communication effectiveness and usability research, Key Performance Indicator and Measures development, monitoring of Web analytics using Omniture SiteCatalyst, and assisting with Internet and organizational strategy, operations, and tactical execution supporting the Armyÿs communication process for attracting a large uniformed work force and gaining and maintaining support by those who influence prospects.
ÿ Responsible for research development and analysis, writing of related Statements of Work, matching service providers with known research and Internet strategy development needs, collating information into actionable intelligence, developing Courses of Actions, and communicating findings to the government representatives.
ÿ Project lead on requirements definition, service supplier selection, and execution of the GoArmy.com Usability, Functionality, and Eyetracking Research Study for Fiscal Year 08.
ÿ Interface with the Army Brand Group in the Army HQs, the Center for Accessions Research (USAAC G-2/7), and the interactive arm of the Armyÿs umbrella advertising agency for cross-compartment information sharing.
Chief, Communication Analysis and Assessment (as Colonel, U.S. Army) Sep 06ÿ present
Office of the Chief of Public Affairs, Department of the Army Secretariat Pentagon-- Wash., DC Arlington, VA
ÿ Consultant to the Chief of Public Affairs and the Army Headquarters Staff for integrated public affairs strategy development and communication/marketing campaigns.
ÿ Developed the Army Strategic Communication Dashboard and Decision Support Mapping systems for use in analyzing and communicating public opinion trends critical to the accomplishment of the Armyÿs vision and mission to inform policy and course of action development by Senior Army Leadership.
ÿ Authored and revised numerous iterations of the ÿEnhance Strategic Communicationÿ portion of the Army Communication Guide and accompanying Web site produced for Army-wide public affairs employment.
ÿ Communication Planning Group (CPG) Leader for and author of the Army Headquartersÿ critical ÿTrust in Army Recruitingÿ Communications Campaign Plan (CCP) for Fiscal Year 2007 to communicate all aspects of Army recruiting efforts to the American Public and the U.S. Congress.
ÿ Created, organized, and led the Army Communication Research, Analysis, and Assessment Center of Excellence at the Pentagonÿ an Expert Advisory Panel consisting of military, government, business, NGO, and academic authorities collaborating to advance communication measurement efforts.
Strategist, Communications Initiatives and Integration (as Colonel, U.S. Army) Jul 05 ÿ Aug 06
Office of the Chief of Public Affairs, Department of the Army Secretariat Pentagon, Wash., DC
ÿ Advisor to the Chief of Public Affairs regarding strategic communication trends, future directions, and an accompanying framework of analysis for the Armyÿs worldwide Strategic Communication Enterprise.
ÿ Workgroup Leader for the Secretary of the Armyÿs ÿEnhance Strategic Communicationÿ initiative of the Army Strategic Management System (ASMS). Led numerous collaborative development sessions with dozens of representatives of Army G-Staff and Secretariat sections to arrive at a Balanced Scorecard solution.
ÿ Developed the Army Communication Strategy Map to use in templating objective measures of organizational effectiveness and efficiency upon the Army Communications Enterpriseÿs vision, mission, and goals.
ÿ Major integrator, coordinator, and synchronizer of Army Senior Leader messaging for the eleven Institute for Land Warfare Contemporary Military Forums of the 2005 Annual Meeting of the Association of the United States Army.
ÿ Member and active participant of the Army Initiatives Group and numerous issue-specific Strategic Planning Groups.
Student, Army Senior Service College (as Lieutenant Colonel on Active Duty) Jul 04 ÿ Jun 05
United States Army War College Carlisle Barracks, PA
ÿ One of the few Army Reserve Troop Program Unit Lieutenant Colonels selected for the Armyÿs resident Military Education Level 4 graduate degree program.
ÿ In addition to the set strategic-level curriculum, pursued and excelled in elective courses in Military and the Media, Public Speaking, Information Operations, The American Experience in Vietnam, and Asia and the Pacific (Area of Influence/Theater of Operations).
Interactive Marketing Manager (agency title)/Command Media Analyst (corporate title) Nov 99ÿ Jun 04
Northrop Grumman Information Technology, Inc. (acquired original employer Litton PRC) Fort Knox, KY
ÿ Client: Advertising and Public Affairs Directorate, United States Army Recruiting Command.
ÿ Assisted in developing and executing the Armyÿs Web communication strategy and complex interactive marketing operations contributing to the recruiting and accessions of 100,000+ enlisted Soldiers, Commissioned Officers, and Warrant Officers annually.
ÿ Instrumental in creating and sustaining the ÿkiller appÿ that is responsible for two-thirds of all marketing leads generated by the $200,000,000+ annual umbrella advertising, marketing communications, and paid PR campaigns.
ÿ Coordinated advertising agency and Army online public awareness information programs and integrated marketing campaigns-- assisting in recruiting, growing, motivating, supervising, tasking, and managing a world-class Web development team.
ÿ Lead contractor, project manager, and CyberRecruiter trainer for the cutting-edge RecruiterChat live chat room, now evolved into a major long-term asset directly employing over 58 official Army-side participants in the real-time online threaded discussion format.
Army Reserve Infantry Officer (Troop Program Unit) May 89 - Jun 04
100th Division (Institutional Training), United States Army Reserve) Louisville, Lexington, & Fort Knox, KY
ÿ Commande...Expand for more
d a Heavy Equipment Maintenance and Support Company, a 205+ Soldier Division Headquarters Company (both Field Grade officer positions) as a Captain and Major, as well as a Senior ROTC Instructor Training Battalion as a Lieutenant Colonel (activated the new unit from the ground up).
ÿ As a Division-level Staff Officer, served as the Chief of the Strategic Readiness System Team and as Deputy Strategic Plans Officer, advising the Strategic Planning Chief, Division Commander, and Operations Officer on organizational directions for the five-state unit, as well as the metrics by which forward progress would be measured.
ÿ Led portions of Strategic Planning and Continuous Process Improvement Workshops for brigades and battalions.
ÿ Practiced a wide range of applicable military staff and instructor skills as the Operations Officer of a Combined Arms and Services Staff School, the Executive Officer of a Cavalry (M3 Bradley Fighting Vehicle) Training Squadron, a U.S. Army Command and General Staff College Small Group Leader, and as a Battalion Personnel Officer.
ÿ Mobilized as an Armored Vehicle Maintenance Officer in support of Operation Desert Storm in January 1991.
ÿ Selected as the Reserve Officers Association of the United Statesÿ National Outstanding Army Company Grade Officer in 1994 and handpicked by the Chief of Army Reserve to represent the Army at the Advanced NATO Course for Experienced Reserve Officers in Brussels, Belgium in 1995.
Marketing Communications Manager Jan 93 ÿ Oct 99
Tekno, Inc. Cave City, KY
ÿ Provided advertising concepting, composition, and placement, market analysis, public and corporate relations, and produced the firmÿs printed, photographic, electronic, Web, and video promotions of products and services.
ÿ Sales support efforts contributed to the companyÿs earning the distinction of inclusion on the Inc. 500 list of Fastest-growing Privately Held American Companies-- for three straight years.
Owner/Manager of Kaleidoscope Media Services May 89 ÿ Dec 92
Kaleidoscope Media Services Radcliff/Elizabethtown, KY
ÿ Established and operated a small service firm for the production of marketing support materials of all types, mainly focused on the medical/optometric services, real estate, manufacturing, and auction industries.
ÿ Produced a total of 44 television commercials, some of which were still airing years after their creation and debut.
Active Duty Commissioned Officer (Second Lieutenant through Captain) Jun 82 - Apr 89
United States Army Fort Benning, GA, Schofield Barracks, HI, Fort Knox KY
ÿ As a front-line Soldier in the Cold War, deployed to and led infantry Soldiers in the Republic of Panama, the Republic of Korea, and the Republic of the Philippines as part of the nationÿs force projection posture.
ÿ Leader of both a Rifle and a Weapons platoon in the 25th Infantry Division at Schofield Barracks, Hawaii, served as an Executive Officer of a Combat Support Company, led instructors as the Chief of the Combat Indoctrination Committee at Fort Knox, Kentucky, and commanded a 240-Soldier Basic Combat Training Company.
ÿ Earned Airborne, Ranger, Air Assault, Expert Infantryman, and Jungle Expert qualifications and became certified as a Scout Commander on the M2/M3 Bradley Infantry/Cavalry Fighting Vehicle.
EDUCATION and MAJOR MILITARY TRAINING PROGRAMS
ÿ 2005: Master of Strategic Studies, United States Army War College
ÿ 1982: Bachelor of Science degree, United States Military Academy
- Commandantÿs List: 83rd in class of 863
- Phi Kappa Phi Honor Society
ÿ 1995: United States Army Command and General Staff Officers Course
ÿ 1986: United States Army Infantry Officer Advanced Course
ÿ 1982: United States Army Infantry Officer Basic Course
PROFESSIONAL ENGAGEMENTS
Guest Speaker/Lecturer/Presenter, Leader, Organizer, and/or Panel/Forum Member at the following professional assemblies:
ÿ Invited Speaker on ÿMeasuring Communication Effectiveness in the US Militaryÿ and featured panelist at the Institute for Public Relationsÿ 5th Summit on Measurement in Portsmouth, New Hampshire on 5 Oct 07.
ÿ Invited Guest Lecturer at the Joint Senior Public Affairs Officer Course at the Defense Information School, Fort Meade, Marylandÿ5 May 07: ÿMedia Analysis and Public Affairs Effectiveness Measurement.ÿ
ÿ Invited Presenter at the 12th Annual Conference of the Chinese Biopharmaceutical Association on 2 Jun 07ÿÿCollaboration and Information Sharing to Translate Science into Applied and Marketable Technology.ÿ
ÿ Invited Guest Presenter on communication and public affairs metrics at the U.S. Army Training and Doctrine Commandÿs Communications Enterprise conference, Newport News, Virginia on 24 SEP 07.
ÿ Invited Guest Co-Presenter at the 5th Annual Patient Recruitment and Retention Conference at the Ronald Reagan Building & International Trade Center in Washington, DC on 24 Sep 07: ÿPioneering the Global Initiative: Assessing Risks and Benefits in a Universal Framework.ÿ
ÿ Published in the Recruiter Journal (July 2002-- cover article): ÿThe Army Game Debuts in Los Angeles.ÿ Article was awarded the ÿExcellence in Verbal and Visual Presentationsÿ distinction by the Army Public Affairs Command Information Division. Also received a ÿThree-Star noteÿ from LTG Dennis D. Cavin, Commanding General, United States Army Accessions Command, for the written piece.
ÿ Led a 13 Jun 07 national Video Teleconference training session for U.S. Army TRADOC strategic communications and public affairs personnel at 14 facilities entitled ÿStrategic Communication Public Affairs Research, Analysis, and Assessment: Building a Better Measurement Mousetrap.ÿ
ÿ Featured Presenter at the Annual Army Worldwide Public Affairs Symposium on 7 Mar 06ÿÿStrategizing Communication and Communicating Strategy.ÿ
ÿ Author of scholarly Strategy Research Paper ÿThe Transition from ÿBe All You Can Beÿ to ÿAn Army of OneÿÿStrategic Outreach Campaigns for Recruiting Americaÿs All-Volunteer Army and Army Reserveÿ in Mar 05.
ÿ Organizer, leader, and facilitator for the Armyÿs ÿCommunication Metrics Deep DiveÿMeasuring the Impact of Military Public Affairsÿ held at the Marriott Residence Inn in Arlington, VA on 6-7 June 07.
ÿ As a Department of Defense Volunteer, organized the Kentucky Committee for Employer Support of the Guard and Reserve ÿBoss Liftsÿ (civic/business/opinion leader and employer tours) to Norfolk Naval Station, Virginia from 24-25 Sep 03, and Charleston Air Force Base, South Carolina from 10-12 Mar 04.
ÿ Organizer of the Army Communication Enterprise ÿDeep Diveÿ think-tank session in the Presidio of California from 7-9 Nov 05.
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