Jeff Fisher:  

Life For the past 32 years I've had my own graphic design business, Jeff Fisher LogoMotives, primarily designing logos and corporate identities for businesses and organizations throughout the U.S. and around the world. My work is now featured in over 100 books on graphic design. For several years I have also been writing articles about the design business for magazines, my blog - bLog-oMotives - and Internet sites. My first book, "The Savvy Designer's Guide to Success," was released in December 2004 by HOW Design Books. A new book, "Identity Crisis!," hit the bookstores in November 2007. I am currently writing an new book, with the working title "Logo Type," to be released in 2010. A fourth book is already in the works. I also spend a great deal of time speaking about design at conferences, workshops and seminars around the country. In June 2010 I taught at a design and innovation college in Monterrey Mexico. In 2008 my business was named one o...Expand for more