John DeGraff:
CLASS OF 1974
Portage Central High SchoolClass of 1974
Portage, MI
John's Story
John is from Portage, Michigan. John's schools include Portage Central High School.
John's interests include Animals, Education, Science.
More about John:"John is a Managing Partner for the Competing Values firm. He offers over 25 years experience as a marketing professional, as well as his skills in building brands, guerilla marketing, innovative new products, strategic planning, e-commerce and turnarounds. John’s early career was defined by his role as a young leader and creativizer who realized that innovation was the surest pathway to growth. A specialist in consumer packaged goods, he went on a fifteen year innovation rampage by bringing 150 new products to market. At Gerber Baby Foods, to keep up with his aggressive innovation process, he was promoted to lead an elite team to streamline Gerber’s new product p...Expand for more
rocess. This team accomplished the unthinkable—retooling Gerber’s new product cycle, from three years in development, into a six month jumpstart. This approach generated the highly successful Gerber Graduates, Gerber Tropical (the first Hispanic line of baby food), Gerber Pure and Simple, and Gerber Formula, along with a company record of 43 products in just one year. The end result of this innovation was enormous growth for Gerber Baby food; the company attained an industry record 71% share of market. John’s other notable successes include inventing the first multi-pack microwave popcorn in Wal-Mart for Weaver Popcorn, popularizing Trail’s End fund raising program for the Boy’s Scouts, developing Jones Dairy Farms foodservice precooked line of products, and sparking Kellogg’s new venture program with Whitney Yogurt".
Register for Free to view all details!
Yearbooks
Reunions
Register for Free to start a reunion event!
Photos