Keith Schneider:  

CLASS OF 1974
Keith Schneider's Classmates® Profile Photo
White plains, NY

Keith's Story

Keith is from White Plains, New York. Keith's schools include White Plains High School. Keith later attended Haverford College (American Studies) . Keith works(ed) at Circle Of Blue, New York Times, Us Climate Action Network. Movies Keith likes include Out of Africa, Bourne, The New Batman. TV shows Keith likes include SportsCenter. More about Keith:"For years now I've earned my keep as a writer, journalist, and public interest communications strategist. More recently, with the advent of the online platforms, I've become a producer, online strategist, public interest communications specialist. I've yet to write a book. But I've mastered every other conceivable deliverable in text in the 0 to 25,000 word format. Something about the 100,000-plus book format just doesn't make sense to me, at least it hasn't so far. It's been a good and productive journey. I've lived all over the country, reported from 49 states and four continents. My career for a time was spent in the newsroom of the New York Times, where I was a national correspondent for a decade from 1985 to 1995. I still regularly contribute to the paper and a number of other prominent on- and off-line publications. In 1993 I moved to 90 acres and a little cabin in Manistee County, near the top of Lake Michigan. Four months after I got settled a man representing the oil and gas industry came to my door to alert me that the entire region was a target for natural gas drilling. Long story short is that I got involved in a grassroots organizing campaign to convince the energy industry to embrace more environmentally sensitive drilling practices. That, in turn, prompted me to resign from the Times to found and direct the Michigan Land Use Institute, which grew to a $1.5 million a year organization with headquarters in Benzonia, 21 staff members, four regional offices in Michigan, and a fist full of remarkable public interest achievements. The organization's strength was its communications de...Expand for more
sk. Essentially we trained journalists to be organizers and we developed a potent editorial, design, and production program to disseminate our work in print, and then quickly moved it to the multiplying online platforms. I left the Institute in 2007 to work again at the national level. I spent 16 months as communications director at the Apollo Alliance, a national coalition of labor, environmental, business, and social justice groups that helped to design candidate Barack Obama's clean energy platform, which is now largely in abeyance. In 2009 I joined the U.S. Climate Action Network as communications director, a year of dashed promise as the fossil fuel industry used its considerable influence to convince too many people that climate change isn't real. In June 2010 I joined Circle of Blue as a writer and senior editor, working with our young editors and correspondents on the news desk in Traverse City, and developing projects, among them Choke Point: U.S. and Choke Point: China. Both look at the collision between rising energy demand and declining freshwater reserves. It's clearer than ever that what I do best is report and write. I'll never forget on the day I graduated from Haverford my Dad pulled me aside and asked what I wanted to do. I told him that newspaper reporting was my goal. He's a man of quick wit and wisdom. He asked, "Can you make a living at that?" Translation: I just spent a ton putting you through this fancy school and you want to work for the Littleville Herald? My Dad is 87 and still working as a lawyer in New York City. He's healthy and happy and looks at his long and purposeful life with the satisfaction that comes with making good decisions, having fun, and taking care of the people closest to him. His life is a terrific model to emulate, as I've tried to do. That first February 1981 article in the New York Times, his hometown paper, was all it took for him to understand the value of strong ideas well told.".
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