Sam Kaplan:  

CLASS OF 1972
Sam Kaplan's Classmates® Profile Photo
New york, NY
New york, NY

Sam's Story

HEY - WHOEVER YOU ARE - THANKS FOR THE HEADS UP - ITS ME... BEING THE LEAST LIKELY TO SUCCEED IS AN ARTFORM - ANYHOW - COUNTER INTUITIVE IS THE ONLY WAY THAT I CAN EXPLAIN WHAT HAPPENED TO ME SINCE GOING TO A & D... YOU CAN FIND ME ON GOOGLE - TYPE IN SAM KAPLAN OAAA.ORG- YOU WILL FIND MY SPEAKERS PAGE FOR THE OUTDOOR ADVERTISING ASSOCIATION OF AMERICA (FOUNDED 1N THE 188OS) - DON'T ASK HOW!!!! BUT... I AM THE CEO AND FOUNDER OF MOBILE AD GROUP HERE IN NYC... MY OFFICE IS IN A LOFT IN LO...Expand for more
NG ISLAND CITY... MARK SAMUELS IS ONE OF MY CLOSEST PALS - AND HE HELPED ME TO GET MY CONVERTED ARTISTS SPACE/OFFICE... I AM WITH A FORMER FLAME FROM OVER 30 YEARS AGO... SO... I GUESS I CAN BE COMPARED TO AN OLD SHOE... LONG IN THE TOOTH... BUT DAMN COMFORTABLE DUE TO YEARS OF WEAR AND TEAR... I DO MISS A &D AND THAT AMAZING ERA OF THE LATE 60S EARLY 70S... I HOPE TO HEAR FROM YOU... WHOEVER YOU ARE!!!! MY EMAIL IS ON THE GOOGLE SEARCH OR/ CALL 917.969.7879 - SINCERELY YOURS, SAM KAPLAN
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Photos

Sam Kaplan's Classmates profile album
Sam Kaplan's album, Proof-of-Perfomance
IRON CHEF - We decided to break out the GINZO'S for this one - launched Nationwide from  San Francisco to Boston for a one-month showing - pre-upfront's - Escalades showed up at all sorts of foodcentric events - Lot's of si
COSMOPOLITAN MAGAZINE - FUN FUN FUN  in the SUN... Cosmo cut the fat and the (color-aid) construction paper in this highly effective non-photographic effort - RV tour made a huge impression cutting through the Outdoor Ad cl
HEY - TruckSides WORK!!! As they did here for JANA Waters - SKINNY WATER - nationwide campaign which made it's mark - The brand's gain was also... their loss
Roundhouse Aquarium - Reaching kids with sophisticated graphics is not an easy balancing act - however - this high-brow effort elevates the "square pants" crowd in another catagory of taste and sophistication - with this dy
TOYOTA - Frozen TUNDRA Toyota/Snickers effort - Candy/Vehicle sampling program for the "hot under the collar" NASCAR track crowd- serving up the newest TUNDRA with a (truck bed) freezer full  of Frozen Snickers Bars - NOTE:
la TAVOLA - Gormet catering in California's Mill/Sanoma Vally's in the heart of FOODY Heaven - Reaching this jaded audience was not easy do - however - no doubt about it - this hi end graphic effort hit the bullseye - creat
PEPSI - Hot product launch of Mountain Dew energy drinks got a boost by wrapping scores of local delivery vehicles - I'll drink (soda) to that - was a suggeted tag line - which I wrote - did I mention it got the boot - oh w
Sam Kaplan's album, Timeline Photos
Sam Kaplan's album, Timeline Photos
Sam Kaplan's album, Timeline Photos
Sam Kaplan's album, Timeline Photos
UNITED STATES COAST GUARD - We had the honor of working with the Department of Homeland Security on this nationwide wrap program - recruiting numbers were boosted by the cost effective effort - allowing the USCG to reach th
REDHAT - CEO Matthew requested that we wrap the roof of this nationwide tour RV effort - his office is on the fifth floor of corp HQ - When he looked down on the RV - Things were (definately) looking up for open source prog
STARBUCKS - Seasonal taste trucks offering a taste of the festival - nationwide - this is their first ad effort - Howard Schultz Canarsie Boy - signed an article that I wrote (with van pic) - can't take the Brooklyn out of
COX Media - FSN and cartoon show promo - reaching millions of potential viewers for a couple thousand dollars - that's value and impact - with this superhero wrapped van
BRAVO - queer eye Show promo - launched  nationwide - along with street teams - The VW Bug's looked pretty dressed up in pink - in a powerfully subtle reference to a redressed human (Volks) - we pitched VW's curve-ball shap
GEFFEN Records - local album realease event - lot's of Kool Ice cream and BUZZ - target locations included Williamsburg Brooklyn and Late night West LA - campaign delivered amazing viral results - Like a POLAR BEAR feasting
MICROSOFT - BusTour in Phoenix for new Store Location and Windows 7 promotion - Agency provided artwork approval 4 day's prior to launch - this is truley how you spell R-U-S-H... HEY... we did it!!!

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