Steve Grosvald:  

CLASS OF 1960
Steve Grosvald's Classmates® Profile Photo
Fremont High SchoolClass of 1960
Oakland, CA

Steve's Story

Life Hello everyone, Great to see so many more of you on the list. Missed the 45th reunion. I'm editing this (again) in early April 2021. Very concerned how all of you are in respect to the COVID-19 situation . Both my wife and I have had both of our Moderma vaccinations. Hope the vast majority of you have received yours as well. . With apologies, here's a somewhat long bio: After Fremont went to SF State. While there joined United Airlines and was with United for 21 years in Oakland, San Francisco and mainly their executive offices in Chicago (17 years). In 1983 was recruited to Alamo Rent A Car in Fort Lauderdale as Director of Advertising & Corp Communications. A year later recruited to Continental Airlines in Houston as Staff VP Marketing Programs. Main area of focus was frequent flyer programs as my staff at United launched MileagePlus in 1981 in response to American Airlines' launch of AAdvantage. At Continental, with our counterparts at Eastern Airlines, we developed and launched the OnePass Frequent Flyer program in '86. Eastern merged into Continental about a year later. In the meantime I had been married, divorced..and married again. Two great kids, a son and a daughter, both now in their 50's and I have a grandso...Expand for more
n from my son and a granddaughter from my daughter. I reunited with my college girlfriend in late 1988, we married in Muir Woods in 89 and we'll celebrate our 32nd anniversary in September this year. We live in Tulsa, OK. I left Continental in 89 and started my own consulting firm with primary focus on "Customer Relationship and Loyalty Marketing". Most of my travels between 93 and 2002 were to South Africa to help South African Airways develop their Voyager frequent flyer program and a number of other projects. Also other South African clients. In addition, worked with my clients at the respective airlines to develop and launch frequent flyer programs for Mexicana, Varig Brazilian and Reno Air. Other US and international clients as well. Things slowed with the downturn in the airline industry, however during 2007 - 2008 worked with several clients including S7 Airlines, Russia's largest domestic airline, to help them develop and launch their Priority frequent flyer program. Returned to South Africa in Jan / Feb 2011 for several projects and to Russia for a follow up assignment with S7 in Jan of 2012. Would enjoy hearing from you. Hope to see you at our reunion......whenever and however we are able to get together. Steve
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