Tim McHale:
CLASS OF 1973
Floral Park Memorial High SchoolClass of 1973
Floral park, NY
Tim's Story
Tim is from New York, New York. Tim's schools include Floral Park Memorial High School. Tim later attended Baruch College, The New School for Social Research (and Teach Advertising) . Tim works(ed) at Madave Mobile, Madison Avenue Consultants, Agency.com.
Music Tim likes includes Radiohead, Pink Floyd, John Lennon. Books Tim likes include The New York Times, Jay McInerney, The Yoga Bible. Movies Tim likes include Study Shows Mobile Carriers Lost Nearly $14 Billion to Messaging Apps in 2011, The Way The Movie, Certifiably Jonathan. TV shows Tim likes include Mad Men, Curb Your Enthusiasm, Take This Lollipop.
One of Tim's favorite quotes is:"âWe were transforming the world, working 20 hours a day. [Media] people were jumping in because they didn't want to be left behind. It was an erroneous indication of what we thought was yet to come.â TM
The industry as a whole had to overcome their gag reflex.â - TM
âThere was a lack of knowledge as to "what's possible".â - Tim McHale
To be continued...".
More about Tim:"With a 19 year background in traditional marketing and 7 years in Interactive and marketing to date, McHale is best known for his proactive leadership role in integrated marketing. A self-described "Media Ac...Expand for more
tivist," as co-founder/managing partner of MadAve Mobile and the MadAve Journal, he is responsible for the day to day operations of the two LLC's
Tim has planned media and serviced over 150 B2C and B2B Brands, such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and AOL among others.
McHale was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide (Omnicom). According to The New York Times, he was the first Interactive professional on Madison Avenue to be appointed to this title, representing the increased importance of media in the agency equation.
While at Tribal, he managed a 50+ person staff across 7 offices. He launched Tribal Connections, Tribal's global interactive CRM and strategy group. Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts. Before forming Madison Avenue Consultants, McHale was co-founder and CEO of Underscore Marketing. Tim began his career as an intern at Ogilvy & Mather.".
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