Troy Milligan:  

¿MAGIC - It¿s a hard way to make an easy living.¿ The life of Troy Milligan by: Marianne Getting what you want in life is no illusion for Troy Milligan. Milligan the Magician knows the trade show industry as an exhibitor, a marketing and sales expert, a performer and a design consultant. His first exposure to trade shows was in 1975, when he was hired to dazzle attendees through the art of magic. He was immediately entranced by the entire trade show culture and understood from the outset that trade shows can be lucrative for both exhibitors as well as attendees. He was specifically intrigued at the lengths to which companies would go to show off their wares. Of course, he recognized from the beginning that magic can enhance trade show marketing and, over the years, he has worked virtually every venue imaginable. His skill is weaving a marketing message into a magical presentation that leaves the audience gasping in amazement. His experience has taught him that a marketing message woven into a magical moment is effective in such diverse sales environments as trade shows, product launches, business training, grand openings and even television commercials. As a professional magician and entrepreneur, Troy Milligan has reaped amazing rewards and enjoyed learning the secrets of marketing in a wholly unique way. In describing his experience, he often repeats a phrase he learned while traveling with the circus, ¿It¿s a hard way to make an easy living.¿ Ultimately, he has learned that magic opens doors usually locked by skepticism and t...Expand for more