Amorette Jones:  

yne Wang’s “Center of the World”, John Water’s “Cecil B. Demented” and Gale Ann Hurd and Marvel’s “The Punisher” as well as award winning documentaries Academy Award nominated “Buena Vista Social Club”, Pennebaker’s “Startup.com”, “Standing in the Shadows of Motown” and “Step Into Liquid” among others. Additionally, Jones established the company’s foreé into the consumer products arena to handle licensing and merchandising for their marquis theatrical and library titles. Within one year Jones was named Licensing Magazines “Top 40 Under 40” licensing executives and saw profitability go from zero revenues to revenues in excess of 15M. Under Jones’ tenure, the studio’s marketing department broke new ground and set the industry standard with its innovative and forward-thinking strategies and campaigns. The marketing of “The Blair Witch Project” epitomized Jones’ model for a successful marketing campaign in its pioneering use of the Internet and other grassroots efforts to maximize the film’s potential. Jones played a major role in the development and execution of this marketing campaign, now regarded as an industry benchmark. Amorette, as a key member of Artisan’s senior management team, was intimately involved in the re-positioning of the studio from its roots as Live Entertainment, widely known as solely a home entertainment company, into a premiere independent film studio. As Executive Vice President, Marketing at Loud Records/Steve Rifkind Company (SRC), she launched a successful agency business focused on partnering multi-platinum recording acts with corporate and entertainment partners seeking street credibility with the difficult to reach 12 – 24 year old marketplace. Her marketing savvy resulted in a lucrative alliance with Pepsi/Mountain Dew that led to the 20M sponsorship of the multi-platinum Wu Tang Clan and multi-platinum Rage Against the Machine tour. This was a first-time sponsorship for Mountain Dew, and counted as a first for combining rap and alternative rock on one ticket. While at Loud Records/SRC, Jones headed up client relations, marketing, strategic alliances, corporate sponsorships, new bu