Dan Hertzog:  

I graduated from the USC School of Cinematic Arts in May 1991 with a BA in Cinema-Television Production. From there, I rapidly worked my way up from a production assistant in LA to an ad agency producer in New York City. It was at my first staff job with Ogilvy & Mather in New York that I also made a name for myself as a director/dp, shooting first-rate test spots for next to no money. I moved back to Los Angeles in January 1996 only to find myself crisscrossing the country countless times to freelance at a handful of ad agencies, including FCB, Bates USA, Grey, and Ogilvy. While continuing to produce tv commercials, I also found work shooting and directing spots through my production company, In the Wee hours. Then, after more than ten years in the ad industry, I returned to the world-renowned AFI Conservatory to immerse myself in the study of more narrative, visual storytelling. I went on to receive my MFA in Cinematography from the American Film Institute in December 2004. My AFI thesis film, THE PASSAGE OF MRS. CALABASH, w...Expand for more