David Doucette:
CLASS OF 1981
St. John the Evangelist SchoolClass of 1981
Weston, ON
Ryerson University - Urban PlanningClass of 1991
Toronto, ON
David's Story
Workplace
As Director Internet Strategy, I am responsible for the Company's presence on all online sites and channels. My focus includes:
1) Identify enhancement opportunities for Fairmont's retail websites;
2) Manage relationship with FairmontÂs Search Engine Optimization and Paid Search partners;
3) Manage relationship with FairmontÂs affiliate marketing partner;
4) Build relationships with appropriate listing sites that drive traffic to our website;
5) Build a network of sites in several languages in...Expand for more
cluding a multilingual booking engine;
6) Online Brand Protection and Domain Administration
- Participate in the CompanyÂs Web Distribution Task Force, which contracts with online agency partners
- Provide quarterly reporting to hotels through customized Scorecard benchmarking program
- Provide support to the Acquisition department during due diligence process; Lead online integration if successful
- Represent FHR at Industry events such as HEDNA, TravelCom, HITEC, Forrester Research, PhoCusWright, etc.
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