Gary Johnson:  

Life Gary Johnson has been in the direct marketing industry for over 25 years. He has an extensive background in marketing strategy development, brand building, catalog, retail, Internet, and database development and marketing, circulation, and advertising. He has held senior level marketing positions with Levenger, PC Connection, Tiger Direct, and other major catalog companies. Gary's experience has touched on all facets of direct marketing and successful catalog businesses. This has included strategic planning, circulation planning, database development, contact strategy development, customer acquisition and retention, positioning and creative, product selection, merchandising, pricing strategies, segmentation, test design, alternate media, space advertising, public relations, call center management, response analysis, forecasting methodologies, modeling, Internet marketing, merge/purge processing, and market research. As Vice President of Marketing at Levenger, he directed the multi?channel marketing programs for the catalog, retail, Internet, and corporate sales divisions. His responsibilities included strategic marketing planning, brand building, catalog circulation planning, database management, sales forecasting and analysis, advertising, and media and public relations. Prior to joining Levenger, Gary was responsible for database marketing at $1...Expand for more