Johannes Costa:  

John, (Johannes) is President, COSTA CONSULT, Global Marketing Management, New York and Paris: Providing international start-up, expansion, and new product marketing management support to US companies establishing in Europe. Current clients include a major European advertising agency, an Internet telephony corporation, an international humanitarian fund raising group, a personnel recruiting company, and a specialty food marketer. Professor of International Business, Marketing, and Advertising Management at the ESCP University of Paris, of Marseilles, and the American University of Aix en Provence, France. While Corporate Sr. VP and President Europe with Weider Nutrition Inc., John created major growth and expansion for all European, Mid-Eastern, and African operations. Results after only two years were $90 million in sales, up from $14, with profits over 10% after years of losses. He also created profitable new operations in Italy and France, managed a major acquisition in Germany and achieved profitable turnarounds in the U K and Spain. During his seven years as President of SLIM-FAST International, John built a 200 million dollar business from a zero base, making SLIM-FAST a European household brand leader with over 75% market share and 90% awareness. With less than $3 million capitalization and fewer than 40 employees, the business generated 35% plus operating profits from year one, and astronomical ROI's. The brand's advertising received top industry and advertising awards in France, Italy, and the UK as its sales exceeded all other OTC categories for four years running in the UK, Germany, and France. While VP International at Sterling Drugs' L&F Group, John took an $18 million globally scattered export business and created a $70 million international divi...Expand for more