Liz Castells-Heard:
CLASS OF 1974
Amity Regional High SchoolClass of 1974
Woodbridge, CT
Stanford University - BusinessClass of 1981
Stanford, CA
Trinity CollegeClass of 1978
Hartford, CT
Liz's Story
With a Stanford MBA and 26 years experience with hundreds of brands & services, Liz¿s unique ¿brand¿ as a marketing executive continues to raise the level of excellence in Hispanic advertising. Liz has been voted as one of the Top 20 Hispanic Executives six years in a row and has received the prestigious ¿Peak Performer¿ award from McDonald¿s Corporation. Liz has made her mark through her career -- at Campbell Soup Co., DDB/Needham, Valdes Zacky and Oriflame Cosmetics. Her category experience is extensive, ranging from classic packaged goods to retail, fast food, banking, healthcare, and telecommunications. Liz is a businesswoman first and foremost, but has held senior positions in account management, strategic planning, media and even creative services.
Liz is regularly tapped as an industry source by the media including CNBC, CBS Marketwatch, CNN and Bloomberg, and is a frequent speaker at conferences such as the W...Expand for more
omen¿s Leadership Conf. in NYC. Her dynamic, passionate style, ability to inspire, and get results no matter what, marks her as the ¿Fearless Leader¿ and marketing guru to the industry. Her strength and energy is said to simply light up a room. Liz sits on the board of Easter Seals and the Lagrant Foundation, which donates scholarship funds to ethnic young adults in pursuit of marketing/advertising careers. Liz is also a member of organizations like; Easter Seals, AHAA, AMA, MAGA, LBA, City of Hope, SBSAA, Mentoring Partnership, and Women In Management, to name a few.
Fully bilingual and bicultural, born in Cuba, raised in Puerto Rico, Europe, and the five top Hispanic U.S. markets, Liz sees herself as ¿a Latina Mutt.¿ Los Angeles is her home of 18 years, where she lives in a woodsy retreat with her better half husband of 25 years, Alan, two German Shepherds, and a loud macaw (whose colorful personality matches hers).
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