Michael James Marchesano:  

on Heat and Courtney Love's band, Hole, ahead of his competitors and developing the acts into viable artists who have sold millions of records throughout their careers. As such, WEA founder and record business legend Jac Holzman signed MJ to Warner Music Discovery as a staff producer and A&R executive. Holzman encouraged James to start a new label/production company, Alternator Records, which immediately played a strong role in the development of MCA Records' multi-platinum act, New Radicals. A decade later, MJ still owns and helms the company, which has worked with top international acts ranging from jazz/blues-icon Robben Ford to venerable rock-stars Chicago. He recently founded Fresh Baked Music. James' unique perspective on the business of music has him in demand with artists, labels and conferences as a producer, consultant and guest lecturer.