Patrick Sheffield:  

ic, and creative. He said, "While I can't give you enough work to make ends meet, I can help get you started." With that support, in 1990, Patrick Sheffield quit his day job to join the circus. He found his friend's analysis to be spot-on. He had a passion and enthusiasm to his new career he had not known before. He could not believe that he could get paid for doing something that was so much fun. Patrick had definitely found his niche. Working, at first almost exclusively, in the relatively new field of music videos, Patrick found early success. In 1993, he received MTV's award for best editing for the REM video Everybody Hurts and the following year from Canada's Much Music for Jann Arden's video Insensitive. He has cut music videos for a wide variety of artists including Madonna, Michael Jackson, Elton John, REM, Elvis Costello, the Rolling Stones, Neil Young, Radiohead, Shania Twain and many others. In 1995, Patrick started transitioning to commercial editing. Initially specializing in effects oriented spots; his repertoire has grown to include all types of commercials, from beauty to branding to comedy to cars. A veteran of over 300 commercials Patrick continues to do work in the creativity-expanding area of music videos and counts more than 180 of them under his belt. He also enjoys work on short films and documentaries and has done so for Don Was, Oprah Winfrey, Natalie Merchant and others. In 2002 he joined forces with Elvia Gaitân to start Pistolera Post. Rather than traveling the conventional route of leasing Avids and working in an offline setting, Patrick proposed embracing Apple's professional applications and building an editorial/finishing environment around them. Because of that mindset, Pistolera Post is still in business well after others with considerably deeper pockets have gone belly up.