Joel Starda (Steitz):  

Sell the sizzle! People buy on emotion then use logic to back up the decision. I bought a Snickers yesterday. First I imagined the sweet chocolate, the chewy nugget, the sticky caramel, and the crunchy peanuts; then I told myself I needed an energy boost and paid for it. I've been to over 70 foreign countries and count myself blessed to be an American and a Veteran. God, family, neighborhood, country, world. It's a joy to be sharing them all with you! Work or play, time spent making new friends or old friendships stronger is time best spent. I strive not to be a success, but rather to be of value. The imprint I leave behind will have nothing to do with my business card; it will have everything to do with my values, and the value I added. 'There are two lasting bequests we can give our children. One is roots. The other is wings.'__Hodding Carter Junior. It's enough to be the tree they launch from, to watch them soar.".