Steve Fushelberger:
CLASS OF 1965
Columbus High School (Thru 1973)Class of 1965
Columbus, IN
Indiana University - BusinessClass of 1970
Bloomington, IN
Steve's Story
EXECUTIVE SUMMARY
Marketing • Communications • Advertising • Branding
Areas of Expertise
Aviation / Aerospace
Business-to-Business
Consumer Durables
Operators / End Users
Research / Publishing
Hospitality / Retail
Professional Services
Lead Generation / Sales
Steve Fushelberger’s career encompasses professional services, business-to-business, and consumer durables, highlighted by a lengthy and continuing accomplished aerospace / defense tenure in business, general, commercial, and military aviation.
From OEM to resellers to end users, his broad experience encompasses technical / regulated products, high-value capital goods, hospitality, retail, real estate, insurance, banking / finance, healthcare, pharmaceuticals, publishing, non-profit entities, trade associations, and owner-operator cooperatives.
Previous, highly-matrixed, international employers include: Rolls-Royce, Cessna Aircraft Company, United Air Lines, General Mills, Cosco, and The National Association of Mutual Insurance Companies.
A partial list of global clients is comprised of: McDonald's, Indiana University, FMC, Sheraton, Mayflower, TRW, The Mennen Company, Knauf GmbH, Hil-Rohm, Batesville Casket, and The Lutheran Church.
His record of accomplishment ranges from Eagle Scout to First Place and Best-of-Show awards in national marketing, advertising, and communications professional competitions.
Steve earned a Bachelors degree in marketing from the highly ranked Kelley School of Business at Indiana University, is a US Army and Indiana Army National Guard veteran, and holds a Commercial Pilot license with...Expand for more
instrument, multi-engine, and seaplane ratings, operating a BE-35/C33 aircraft.
He is a life member of Sigma Chi Fraternity, Indiana University Alumni Association, and the American Bonanza Society, and member of Aircraft Owners & Pilots and Experimental Aircraft Associations.
NOTABLE ACHIEVEMENTS:
- Integral executive team member that built company into Top 10 global business jet brokerage firms
- Grew to Executive Jet Aviation’s 11th largest supplemental lift vendor in less than one year
- Created advertising program doubling the previous year’s hydraulic motor sales within two months
- Expanded trade show participation 40 percent while reducing the total budget 50 percent
- Increased website unique visitors 50 percent, visit frequency 120 percent, and dwell time 400 percent while reducing bounce rate 60 percent
- Designed marketing program selling business aircraft 60 percent faster than the marketplace overall
- Obtained 50 major editorial placements in 12 months, enabling a 45 percent reduction in paid media
- Lowered total advertising, collateral and presentation creative, and production costs 75 percent
- Developed global program in only 30 days consolidating multiple entities into one international brand
- Rated highest possible on performance evaluations; outscored worldwide 360º review overall results
- Led company, customer and operators team that prevented negative coverage by ABC Network News and The Wall Street Journal, avoiding a one-half billion-dollar market capitalization decline
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