Terri Goldstein:
CLASS OF 1976
McClatchy High SchoolClass of 1976
Sacramento, CA
Terri's Story
Terri is from Sacramento, California. She is married. Her schools include McClatchy High School. She later attended San Diego State University - The Official Page (how to), Sierra College, Rocklin, CA (life). She works(ed) at The Goldstein Group.
Terri's interests include Brand Packaging, Corporate identity, Brand Communications. Music she likes includes The Beatles Complete On Ukulele, Unisex Salon. TV shows she likes include Real Housewives of Beverly Hills Fansite by Wetpaint.com.
One of Terri's favorite quotes is:"Do you know what a brand is?
It's a gut feeling.
Like love. Or hate.
At The Goldstein Group, we make brands into dollars.
How?
By speaking less. And saying more.
By creating icons. Not eye candy.
And by honing seduction to a science.
Because it's not who you think you are. It's who your customers think you are that counts.
The Goldstein Group.
Branding. By Design.
".
More about Terri:"Terri Goldstein, Principal/CEO, The Goldstein Group
A shopper marketing expert with over two decades of field experience, Terri Goldstein is the...Expand for more
author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment. She is a frequent lecturer at industry conferences and universities, and has been featured on over 50 syndicated news programs including Fox News and Good Day New York. In 2005 Goldstein founded her second company, The Goldstein Group, a mid-sized, award-winning branding firm in Manhattan. As the President and CEO, Terri draws upon her own expertise as well as that of her designers, writers and production specialists to navigate every phase of the branding process â from strategy to design to manufacturing â for such iconic clients as The Bayer Corporation, Merck, H.J. Heinz, and Chattem Inc. At the core of The Goldstein Groupâs process is the proprietary Shelf Sight Sequenceâ¢, a four-step approach based on a visual vocabulary of colors, shapes, symbols, and words. Recognized for outstanding package design in 2008 by Graphic Design USA, The Goldstein Group is a winning choice for brand managers looking to boost sales as well as their careers.".
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