Alan Freitag:
CLASS OF 1966

Bay View High SchoolClass of 1966
Milwaukee, WI
Alan's Story
Freitag holds the title of Professor Emeritus with the University of North Carolina at Charlotte. As a professor and assistant dean with UNC Charlotte from 1998-2021, he taught graduate and undergraduate courses in public relations. He established the university's chapter of the Public Relations Student Society of America. Under Freitag’s guidance, the public relations program earned CEPR certification through the Public Relations Society of America. In 2006, he received the first Bonnie E. Cone Early-Career Professorship in Teaching Award. Freitag served as university faculty president, 2009/10. For six months in 2012, Freitag conducted research in Poznań, Poland, under a Fulbright research grant, and he served again in Poznań during 2015/16 in a Fulbright Distinguished Chair fellowship. For his last two full-time years, Freitag served as assistant dean in the Graduate School. During spring 2019, he was a Visiting Professor with the Poznan University of Economics and Business in Poznań, Poland. UNC-Charlotte is one of 16 campuses of the University of North Carolina system and has a student population exceeding 30,000 including nearly 6,000 graduate students.
He earned an associate’s degree in television production and direction from the Milwaukee Area Technical College (1971); a bachelor of science degree in radio, television and film from the University of Wisconsin-Oshkosh (1973); a master of arts degree in business administration and public administration from Webster University, St. Louis (1977); and a Ph.D. in mass communication, specializing in public relations, from Ohio University's E.W. Scripps School of Journalism (1999).
A U.S. Air Force veteran, Freitag retired in 1995 as a lieutenant colonel after 22 1/2 years of service. His service included nearly 10 years in Europe and four years in the Pentagon. He began his career as a navigator on C-130 Hercules aircraft then entered the public affairs career field. He served in marketing for Air Force recruiting, on the operations staff of the American Forces Network - Europe, as director of public affairs for a U.S. air base in England, with Air Force legislative liaison in Washington, D.C., as director of media relations for the Strategic Defense Initiative Organization at the Pentagon, as director of media relations and press aide to the Supreme Allied Commander for NATO's military arm in Belgium, and as assistant director of public affairs for t...Expand for more
he Air Force's Pacific command.
His military duties included direct public affairs involvement in the resettlement of Vietnamese refugees in 1975, the return of the U.S. hostages from Iran in 1981, the raid on Libyan terrorist facilities in 1986, and the invasion of Panama in 1989. During three critical years with NATO, Freitag was closely involved with Alliance media activities surrounding the reunification of Germany, the collapse of the Soviet Union and the Warsaw Pact, the opening of NATO to Eastern Europe, the attempted Russian coup, the Conventional Forces in Europe Treaty, and NATO's involvement in the first Gulf War. He has traveled to 68 countries.
He is a member of the Association for Education in Journalism and Mass Communication. He is an accredited member of the Public Relations Society of America and a member of the Society’s prestigious College of Fellows. He has received the Charlotte PRSA chapter Infinity Award and its Pegasus Award, both for exceptional career achievement. He is a member of the SHAPE Officers Association (NATO), the American Legion, the Air Force Association, the Air Force Public Affairs Association, the Armed Forces Broadcasters Association, and the Military Officers Association. For more than 10 years, Freitag served on the Board of Trustees for the nonprofit Interactivity Foundation.
He is lead author of a text book for teaching international public relations entitled, Global Public Relations: Spanning Borders, Spanning Cultures, published by Routledge of London in 2009. His work has been published in Public Relations Journal, Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Public Relations Review, Journal of Communication Management, Journal of Public Relations Education, Communication Research Reports, Public Relations Quarterly, several European academic journals, PR Tactics, Newspaper Research Journal, Airman, and Asia-Pacific Defense Forum, and he has published five academic book chapters. His research interests include international public relations, corporate social responsibility, and internal/employee communication.
Professional military courses completed include Air War College, Air Command and Staff College, Squadron Officers' School, the NATO Officers' Course, the Senior Public Affairs Officers' Course, the Broadcast Managers' course, the Public Information Officers' Course, and the Air Force Communications Short Course.
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