Betsy Robin Schwartz:
CLASS OF 1973
Woodbridge High SchoolClass of 1973
Woodbridge, NJ
Kean UniversityClass of 1977
Union, NJ
Middlesex County CollegeClass of 1975
Edison, NJ
Avenel Junior High SchoolClass of 1970
Avenel, NJ
Menlo Park Terrace Elementary School 19Class of 1967
Woodbridge, NJ
Betsy Robin's Story
Life
RESUME:
IT/COMMUNICATIONS INDUSTRY EMPLOYMENT HIGHLIGHTS
Product Line Manager/Business Development Director/Marketing Communications Manager. Telcordia Technologies, Inc, Piscataway, NJ. 1994Âpresent
> Leadership for product development, pricing, market segmentation, channel development, sales, and strategy
> Domestic and international business development and sales (B2B)
> Responsible for growing and maintaining $12M in revenues.
> Provided market research and facilitated focus groups
> Developed business case tools and demo for e-commerce portal.
> Measurably improved customer satisfaction and retention.
> Created all marketing and sales collateral for product line.
> Wrote all user documentation, press releases, marketing communications (articles, brochures, collateral, etc. ) for internal and external media (multi-media, CD, video, on-line, and print)
> Organized meetings and events
> Presented technical seminars/training for clients, internal organizations, and industry forums.
> Provided organizational development training and leadership
> Produced ITVA award winning marketing and training videos (in Spanish and English)
> Several recognition awards
Senior Technical Writer and Editor. Novell/AT&T UNIX Systems Labs, Summit, NJ. Full-Time Contractor. 1993Â1994
Senior Technical Writer/Editor/Project Leader. AT&T Bell Laboratories (now Lucent), Holmdel, NJ. 1988Â1993. Society for Technical Communications (STC) Merit Award, STC Distinguished (highest) Award, and AT&T Quality Award.
Technical and Organizational Development Trainer/Marketing Manager. Bellcore, Piscat...Expand for more
away, NJ 1982Â88
> Designed workshops, videos, and other organizational development activities for team building and quality initiatives on both departmental and corporate levels.
> Processed contracts and conducted cost studies and direct mail campaigns.
> Created marketing plan and provided market research, customer support, and sales presentations.
> Developed and presented training, user support, documentation, and conference planning
CREATIVE/FREELANCE EXPERIENCE (ON-GOING)
Events Producer: Produced community performance events including symphonic concerts, annual choral concerts with 10+ choirs, and many others. Other highlights include:
> Manager/Tour DirectorÂJimmy Santiago BacaÂs October 1996 tour, including all arrangements for 13 events in NY and NJ read with Mr. Baca;
> Spokesperson, Publicist, Talent Co-coordinatorÂFirst Night Woodbridge Township 1995 included 230 professional performing artists;
> Director/ProducerÂStaged many choral readings and oral interpretation performances with a variety of writers and performers.
> ProducerÂMetuchen Cultural Arts Coffeehouse Series and Summer Music Festival featuring musicians and poets.
Television Producer/Talent. METV, Metuchen, NJ; Jersey Access Group. Produced over 50 television shows for PEG station (including musical events, candidates forums, election night coverage, PSAs, etc.). Highlights of work both in front of and behind the camera, including: producer, performer, camera operator, host includes:
> Creator/Producer/Writer/Host: Off the Page series aired 10 times per month throughout central NJ (potential viewing au
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