Dan Hertzog:  

I graduated from the USC School of Cinematic Arts in May 1991 with a BA in Cinema-Television Production. From there, I rapidly worked my way up from a production assistant in LA to an ad agency producer in New York City. It was at my first staff job with Ogilvy & Mather in New York that I also made a name for myself as a director/dp, shooting first-rate test spots for next to no money. I moved back to Los Angeles in January 1996 only to find myself crisscrossing the country countless times to freelance at a handful of ad agencies, including FCB, Bates USA, Grey, and Ogilvy. While continuing to produce TV commercials, I also found work shooting and directing spots through my production company, In the Wee hours. Then, after more than ten years in the ad industry, I returned to the world-renowned AFI Conservatory to immerse myself in the study of more narrative, visual storytelling. I went on to receive my MFA in Cinematography from the American Film Institute in December 2004. My AFI thesis film, THE PASSAGE OF MRS. CALABASH, was later honored for Artistic Achievement in Cinematography at the 2006 Emerging Cinematographer Awards. After graduating, I continued to occasio...Expand for more