Larry Marks:  

Life Prior to becoming Associate Dean in the College of Business at Kent State University in July 1996, Dr. Marks had served as chairperson of the Marketing Department for five years. He has wide ranging research interests in the area of advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing and consumer ethical decision making. Dr. Marks' work has appeared in The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and The Journal of Marketing Research, and has been discussed in the Wall Street Journal. He is listed in Who's Who in Advertising. His professional experience includes computer sales, marketing research and sales forecasting, and consulting. As of July, 2006, Dr. Marks has returned to his faculty position in the Department of Marketing at Kent State University (15 years of administrative duty out of 20 years at KSU was quite enough, thank you!!!)....Expand for more