Mike Holicek:
CLASS OF 1982
Eisenhower High SchoolClass of 1982
New berlin, WI
Westchester Senior High SchoolClass of 1982
Houston, TX
Eisenhower Middle SchoolClass of 1978
New berlin, WI
Cleveland Heights Elementary SchoolClass of 1976
New berlin, WI
Elmwood Elementary SchoolClass of 1974
New berlin, WI
Mike's Story
Life
Married in 1992 to another Eisenhower grad, Lori Meinke. Two kids, Nick and Ben, ages 21 and 17. I currently work for one of Milwaukee's largest ad agencies, BVK, as a Creative Director. We've been living in New Berlin for 20 years. Previously I lived in Texas, having graduated from UT Austin in 1986 with a degree in Advertising. I'm a dieheard Packer fan with season tickets and love hanging out with my boys who are active in lots of sports.
In 2003 my wife was diagnosed with late stage cancer. She went through chemo, radiation, and eventually had a radical hysterectomy. (But never lost her hair--the only break she caught.) She had a great doctor who probably saved her life. Luckily our kids were young enough that it didn't scare them too much. My job was maintaining normalcy around the house. I had it easy.
Lori is clean after 13 years and gets a checkup once a year. It's definitely a life changer. And nothing I ever want to go through again.
Life is good.
College
I graduated from the University of Texas at Austin, a campus of 48,000 when I was there. I lucked into a school with a great ad program which helped start my career. Austin was a fantastic town to go to college in. The nightlife on 6th Street was a blast and other than having a crappy car and always being broke, it was an experience I wouldn't trade for anything.
Workplace
My first job was in Houston, Texas at the ripe old age of 15. We had just moved there a month earlier from Wisconsin and I guess I decided I was old enough to start earning some spending money. It was a steakhouse a few blocks from our house and it lasted about three weeks. I started as a busboy but when I found out I'd have to help wash dishes occasionally, that was it for the "Taste of Texas."
Not having learned my lesson in the wonderful world of food service, I proceeded to spend the next year of my high school life at IHOP, also as a busboy but ultimately washing a few dishes along the way. I can still remember pointing out a cockroach in the orange juice machine to another teenage co-worker who advised me to keep my mouth shut. (Life lesson: pancake syrup stays on the skin for 2-3 days.) Life at IHOP was a sweaty existence with only free pancakes as a fringe benefit. I think I made $2.35 an hour. But I could bus a table in about 12 seconds flat. Unfortunately you can't put that on a resume.
From there...Expand for more
I went a little "higher end," working at a dinner theater where I had to bring out the food for the buffet line during intermission. I skipped work one day to go to my baseball practice and discovered the next day that I didn't have a job anymore. One highlight: meeting the great Soupy Sales before his gig one night. Wow, pinch me...I must be dreaming.
Less than a year later I was slumming it again at Jack-in-the-Box. Why I gravitated to restaurants, I still don't know. JITB had many memories: Working the drive-thru on weekend nights as high school kids drove their cars through backwards or egged the drive-thru window. Getting hit on by my gay shift manager who was 15 years older than me (he wanted to take me out for a steak dinner--I declined). Cleaning a hot grill and walking the heavy vat of hot fryer grease out to the dumpster at 3 a.m. on a Saturday night--can life get any better? But I did keep working at JITB during summer vacation after my freshman year at UT-Austin...until I finally came to my senses.
My first respectable job happened after graduating from UT-Austin in 1987, landing at Frankenberry, Laughlin & Constable here in Milwaukee. It was the best ad agency in town (at the time) and as a copywriter I worked on tons of accounts and even won some awards along the way. I also met my wife Lori there. I learned a lot and even got to work with Bob Uecker.
But after six years, I felt like I needed to shake myself up so I dragged my wife back to Austin to work at the biggest and best agency in Texas, GSD&M. (She hated living in Texas--the bugs...the heat!)
So in 1996 it was back to FLC in Milwaukee, which was now renamed Laughlin Constable after my favorite of the three partners, Dennis Frankenberry, committed suicide in a rehab clinic. I got let go (OK...fired) a year and a half later when we lost our biggest account, and it turned out to be the best job-related thing to happen to me.
After freelancing for 8 months around town, I took a job at a smaller ad agency, then got recruited to a bigger shop a year later, then recruited again to the best creative agency in town a year after that. After 6 years, I left that agency to arrive where I am today, at BVK. Here I write ads for various travel, healthcare and higher education accounts and get to hang out with a lot of cool and often nutty people. That's advertising.
And that's basically my story.
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