Peter Abate:
CLASS OF 1971

Sequoia High SchoolClass of 1971
Redwood city, CA
Peter's Story
Life
Peter J. Abate
Joined E. & J. Gallo Winery on June 13, 1977. Began career as a sales representative in southern California.
Employment History
2000 Â present Vice President, Sales & Marketing Analytic Solutions (SMAS) Â E. & J. Gallo Winery. Manage and control all the back end data issues that relate to Winery field sales (domestic & international)
1999 Vice President, I.S. Application Development  E. & J. Gallo Winery. Managed continued conversion of existing IBM mainframe applications to JD Edwards (Payroll, Pricing, HR). Managed all aspects of Winery Y2K issues.
1997-1998 Vice President, Supply Chain Planning  E. & J. Gallo Winery. Drove implementation of JD Edwards as a Winery-wide ERP system. Managed conversion from IBM mainframe environment to JD Edwards. Implemented i2 for Winery production planning and scheduling.
1994-1996 Vice President, Sales & Marketing Services  E. & J. Gallo Winery. Revamped Winery customer service organization. Developed and implemented new pricing and reimbursement programs and procedures.
1991-1993 Developed and implemented Winery proprietary sales and marketing information system (SMIS). Weekly account level depletions on a national basis. Currently monitoring approximately...Expand for more
500,000 accounts, both on and off premise.
1990-1991 National Chain Division - E. & J. Gallo Winery. Developed WineryÂs first proprietary space management software tool (Shelf Manager 2000) in conjunction with Spaceman & Apollo usage.
1988-1989 General Sales Manager  G. Raden & Sons, Seattle, WA. Independent multi-line Gallo distributor.
1987-1988 Northwest Region Manager  E. & J. Gallo Winery. Area included the eight northwestern states: Alaska, Washington, Oregon, Idaho, Montana, Colorado, Utah, and Wyoming.
1986-1987 Western Division Manager  E. & J. Gallo Winery. Area included northern California, Nevada, and Arizona.
1983-1986 General Sales Manager/Los Angeles Chain Division  E. & J. Gallo Winery.
1981-1983 Returned to Los Angeles distributor as an Area Manager in the Grocery Chain Division.
1979-1980 E. & J. Gallo Winery  First field marketing assignments. Responsible for central California initially, then southern Oregon.
1977-1979 E. & J. Gallo Winery  held various positions inside the Los Angeles distributorship, i.e., Sales Rep, District Manager.
Education
Master of Business Administration degree, University of Notre Dame 1977
Bachelor of Science degree, Stanford University June 1975
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