Steve Craddock:  

CLASS OF 1966
Steve Craddock's Classmates® Profile Photo
Alexandria, VA
Lee High SchoolClass of 1968
Springfield, VA
Jefferson SchoolClass of 1962
Alexandria, VA
Alexandria, VA

Steve's Story

While not typically a fan of "what have you been up to" narratives, we've lost so many high school and college friends these past few years that I find myself wondering just that. The summer of 1966 was a magical time. The stress of HS behind us and the responsibilities of college and career ahead. It was a time we could actually relax and enjoy life. It turned out to be one of the best summers of all for me. After that, for me, (forgive the tediousness), the career "plan" was supposed to be a free ride to Rutgers for rowing but my Dad's magazine (he was Art Director) got acquired around GW graduation and he couldn't get back with the Government (he later retired as Art Director for the National Archives) in time to make up the incidental costs so my Mom said "well, you can go to any school you want as long as it is VMI". So I followed my 2 older brothers into the Virginia Military Institute (VMI), a decision I have never come to regret. Like every new "Rat" (freshman), I lost my weight, my ego and my high school sweetheart. They broke us down as individuals and built us up as a class of "Brother Rats" (BR's) yielding close friendships that have endured for nearly 50 years. VMI, with deep history and tradition, instilled principles of problem solving, leadership and integrity on us with an honor code second to none. I graduated with degrees in Engineering and was tentatively slotted for a combat engineering commission. In those days we had the option to delay our commission for up to 1 year so I took a job with AT&T/C&P Telephone near home since I wasn't sure what the future would bring. At C&P, I was enrolled, along with several fellow VMI BR's, in what was know as the "fast track" (IMDP) management program designed to produce (or weed out) higher management candidates. I was assigned to an engineering position in Falls Church and found myself setting up bachelor quarters with ex-Bostonians bandmate, GWHS crew alumni and dear friend Jim Dooley in Annandale where we regularly ran into and "socialized" with other GWHS alumni. At C&P I worked with a number of GW'ites including Bubbi Manni, Donny Dicicco, Janie (Hughes) Srock, Rich Klonowski and Jackie (Berkstresser) Banister with an occasional sighting of Denny Moore who was at AT&T. After my year, I reported to Belvoir for my induction physical and was promptly excused for a football injury I received while at VMI. So I ended up staying at Bell. During this time I also met my lovely wife to-be, appropriately, at Steve Kennedy's bachelor party at Journey's Inn in DC (interesting to tell your kids you met their Mom in a Bar). I went through a number of engineering and strategic planning assignments in Richmond VA, spent time at Iowa State for Graduate Business and Finance courtesy of AT&T and did TDY in New Jersey before getting promoted to District Manager back to Northern Virginia. I was part of a "3 Amigos" triumvirate in those days where I, one of my VMI BR's, Mike Snead, and GWHS '64 Alumni Paul Kentes (brother of Mike) were the 3 District Managers that ran Business Office, Engineering and Outside Operations. Those were great years. Paul and I got involved with Media General's bid to build Cable TV in Fairfax which arguably was the start of my later career in Cable TV. Afterwards, I was transferred to Washington, DC where I was responsible for Outside Operations, which included the White House and US Capitol but was also assigned to a special project to work with District CableVision on design, bidding, winning and building out the original Cable TV franchise for DC. That was a unique opportunity. District CableVision was run by Robert Johnson who was also the founder of Black Entertainment Television (BET). He later sold to Viacom and now owns the NBA Charlotte Hornets with Michael Jordan. He was bankrolled (and was an extension of) Cable (and today Media) mogul John Malone and his company TCI, at the time the nation's largest Cable Company. So for months we had to appear before Mayor Marion Barry and City Council to do the franchising. The TCI executive I worked closely with was John Sie, who went on to become Founder and CEO of the premium cable TV channels Starz ("Outlander", "Counterpart", "White Queen") and Encore, both owned and controlled by Malone. We were successful and I was promoted out to Federal Marketing to run the technical team to design and bid the massive Federal FTS-2000 communications network. When the Bell System was broken up I stayed with the Regional Bell Operating Company (RBOC) then known as Bell Atlantic (now "Verizon") which covered 7 states. I ran a Product Management Division that spanned the 7 states and was responsible for new product technologies and services. Eventually Bell Atlantic turned its focus back to video and I was brought back to Headquarters in Arlington under the Chief Technology Officer (CTO) as the "resident expert" on cable technology and the "colorful" industry players. I was part of the team charged to develop video and we worked on developing the DSL technology (now used by AT&T's U-Verse) and FTTH (Fiber-to-the-Home), running a number of trials in VA and NJ. The FTTH development was the precursor to Verizon's current FiOS offering. We then got sidetracked when an ex-consultant from A.T. Kearney who had served in the Carter Administration (who professed to know everything about everything but to that time had never run anything - typical bureaucrat) convinced the CEO to forget cable and do only video-on-demand over DSL. So we worked on an infamous project called "StarGazer" which today is talked about with the same esteem as the Edsel. There was some good from those years in that we met with all the movie studios and content providers and those connections proved helpful later in my career. After several years of wasted effort and capital, we re-visited the StarGazer decision with the CEO and convinced him it was impractical and that we didn't have the necessary relationships to be successful. We concluded that if we wanted to be in video (Pay TV) given current technologies, it would likely be a buy vs build strategy. I was promoted to Vice President and re-attached to the CTO to work on Project "Irish". So ...Expand for more
we re-engaged with John Malone as Bell Atlantic looked to acquire TCI in a landmark deal valued at one point at $33B. We are seeing Deja Vu now days with a lot of these mega-merger link-ups like AT&T/Time Warner. Malone suggested we collaborate together on a project first so we joined TCI, Time Warner and Ameritech in launching pay TV in New Zealand resulting in the creation of now iconic Sky Entertainment (Project Southern Star). I was the lead technical member of the Bell Atlantic contingent spending time in New Zealand and Hawaii negotiating and closing the deal. We then moved to the "Main Card" bout to begin the acquisition of TCI (Project Shamrock). The deal ultimately fell through over valuations (read "greed") and the fact that Malone was a much smarter deal guy than our side (he later sold TCI to AT&T - books were written). But I was hooked. With the collapse of the BA/TCI deal I was "headhunted" by a then-small family-run cable company in Philadelphia called Comcast (less than 1M subs at the time) to test out a technology idea they had theorized with intel. They thought it might be possible to carry broadband data (IP) over the cable lines in addition to carrying cable TV channels and bring access to the internet (almost unknown at the time) to homes. My interview with founder Ralph Roberts and son (now CEO) Brian Roberts went well and I signed on. So we moved to Philadelphia where I was put in charge of developing the technology (with partners) and if successful developing Comcast's Broadband Data business. Working with intel, General Instruments, start-up Hybrid Networks, start-up semiconductor Broadcom and a fledgling start-up content company called AOL (Steve Case and Ted Leonsis [now owner of NHL Washington Caps]), we launched the nation's first residential cable modem trial outside of Philadelphia. With time and tweaks, it was successful as was the business and today Comcast has more data customers than TV customers. We created an "Office of the CTO (Chief Technology Officer)", unique to Cable companies, where we worked on all the new technologies and services that are mostly taken for granted these days. As Senior Vice President of Technology I was Comcast's representative on Industry-wide initiatives with all the operators, equipment vendors and CableLabs to author the standards (DOCSIS) used today to carry IP over cable lines. I had the honor to chair industry-wide initiatives to develop technologies such as Voice-over-IP with vendors like Cisco. We later worked to develop Comcast services including xFinity Home, digital TV, HDTV, Video-on-Demand, Streaming IP video, Wi-Fi and "cloud" guides (X1) - all mainstream today. Over the years I was privileged to serve on over 2 dozen Technical Advisory Boards of major technology and Silicon Valley companies such as Microsoft, Cisco, Motorola, Broadcom and Arris. I was honored to work alongside many Silicon Valley luminaries and served on Boards with such Venture Capitalists as the legendary John Doerr and William Randolph Hearst III. On the light side of Cable, it was far more dynamic ("fun") than my years at a telco. With entertainment a mainstream of the industry we regularly interfaced with many familiar names in Hollywood and the music industry which just added to the lure of the "I love my job" mantra. Around the time of Comcast's acquisition of NBC/Universal, I was ready to retire but stayed on as interim cable Chief Technology Officer for a short time while they conducted a search. Today I am semi-retired. I still do a little consulting to Wall Street and Private Equity on technology matters and have done a few international projects. However, most of my business time since retiring from Comcast has been spent serving on Corporate Boards of Directors. I recently retired as Chairman of the Board for one public NASDAQ company that provides Video-on-Demand and streaming video technology to clients worldwide and I am stepping down from my last public Board (a public NASDAQ California-based semiconductor company) this summer. You can still find and follow me on LinkedIn. . I still serve on technical advisory boards for several start-ups and keep the finances for my oldest son's S-Corp in my spare time. I enjoyed my career, although given the opportunity would have liked a few do-overs, but on balance can't complain given I was a Del Ray boy. I was fortunate to have participated in many of the seminal developments in the industry in a testament to perseverance, dumb luck and a Forrest Gumpian sense of timing. Last year I was honored to be inducted into the Society of Cable Television Pioneers for my work and contribution to the Industry's development of Cable Modem (High Speed Internet) technology. It was a nice epilog to my career and I was humbled to be in such company and gratified for the recognition by my peers. Outside of business, I enjoy family, friends, good wine, fast cars, music, deep sea fishing and trying to find time to play my guitars. I officiated high school and college football for 17 years and did so with such GWHS alumni as Tommy Edwards, Doug Hewitt, Dennis Hall, Ed Snyder, Ron Harrison, Buddy Bryant and coach Vernon Clarke's son Vic. I try to stay current on the constantly evolving world of technology and still build and maintain my own desktop computers and home network(s). Still an avid reader and a history and movie buff. Philanthropically, we try to give back and Sherrie and I endowed a full football scholarship at VMI and I serve on their Athletic Board of Governors so I can find excuses to get back to the Shenandoah Valley several times a year. Sherrie is a big bike rider, kayak-er, pickleball player and sun-worshipper and spends most summers at our beach house in Rehoboth where all visitors are welcome if you are in the area. We have also been traveling the world of late with several of my Brother Rats and their wives. We have 3 wonderful children, David and Lori who live back in Northern Virginia now, and my youngest Bill who is in Philadelphia. Sherrie wants us to move back south one of these days, if not back to Northern Virginia, then eventually to the Myrtle Beach/Wilmington area ... well, maybe ... someday.
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Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
Steve Craddock's Classmates profile album
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