Tony Rossell:
CLASS OF 1975
Staples High SchoolClass of 1975
Westport, CT
Hampton High SchoolClass of 1975
Allison park, PA
Tony's Story
Tony serves as the senior vice president of Marketing General, Inc., in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is the author of the book Membership Recruitment (2021) and a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). He...Expand for more
also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. His professional ambition is to help good organizations use marketing to accomplish their mission. Tony lives in Fairfax, Virginia, with his wife. He has three adult children.
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